Sales Letters - Sales Monster

The Art Of Cold Calling
Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen.

Casual Networking
That's what casual networking is all about. And it doesn't have to be painful or forced! When you do it the right way -- networking is as natural as starting up a casual conversation.

Your Proposal Was Rejected... But Why?
Whether through non-response, a phone call, or an email, you find out your proposal was rejected. Your RFP is geared to show why your product or service will meet or exceed the client's goals.

Dont Be Macho Selling Ice to Eskimos
I was asked to comment about the impact of excessive optimism on the part of salespeople and sales managers. This issue's topic was suggested by a sales rep for a small manufacturing company.

A Pause For Thought
Information products can consist of anything from a single page containing something relevant to that person. It's one of the very best forms of advertising that you can use.

It Isnt A Sale Until Youre Paid
Back in the days when I sold for CTV and CBC Television I had a manager that once said " It isn't a sale until you're paid. The problem is that it does FEEL AWFUL for both the customer and the salesperson who sold them the service/product.

Dead Silence From Your Prospect: The Worst Sound Of All
This triggers sales pressure that makes prospects protect themselves by retreating behind their wall of silence. Then, all of a sudden, nothing.

The Trusted Advisor Relationship: What Is It, and What Should It Be?
THE CURRENT BUSINESS ENVIRONMENTLet's see what needs to happen before you can actually call yourself an advisor. They can't see what might be problematic since it feels normal.

Why Arent They Buying?
You must have heard the statistics - people have tosee your product an average of 7 times before they buyit. It's a well known fact that if a burglar can see intoyour house, they are much more likely to rob you thanif they can't.

6 Ways To Get More From Your Promotions
Settle On The Right Way ForwardThe purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. Supply Customer SatisfactionIf you can convince your customers that they will be more satisfied than with your competitors then you will win.

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How To Write A Riveting Sales Letter That Closes Sales
If your sales letter is like most people's sale letters - boring - no prospect will take the time to read it and as a result you won't get sales. As a result, the first 25% of your sales letter should become riveting. You must keep your prospects focused on your sales message. As you read on, you're about to discover how XXX can boost your sales by 30% to 400% in just 7 short days. Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb.

Sales Copy Tips
Nevertheless, I am always surprised at how many sales letters on the internet can be improved upon. Your sales copy should make your reader imagine they have already bought your product. Give your readers a couple tips in your sales copy that will help them with their problem. They'll already be interested when they get to your sales pitch. Writing good sales copy is not an art, it is a science.

Understanding The Corporate Buyer
You can ask your contact to try for a budget variance, but no budget usually means your project will be deferred until the next fiscal year. Illustrations with charts and graphs are more convincing than any brochure. Real-life examples of results at other companies can speak volumes. Even when the company needs what you have and thinks you're the best one for the job, the deal won't go through if there's no money in the budget. Corporations, especially in lean times, don't.

Sales Brochures - 9 Steps to Success
People wont believe statements such as - This service is second to none - Sales Director. Remember - this is a sales document, its purpose is to get you more orders not just to fill peoples head with information. It can contain as many pages as you like but why not consider a one-page which obviously has two sides. You could have several one-pages produced, each relevant to the market you're targeting. I have searched, frustratingly, through many a brochure trying to find specific information on a product or service.

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
For those who prefer a short sales letter, provide opportunities to click through to your order page prior to ending your sales letter. To develop the most compelling copy, Copywriters write multiple letters and test them with the market to see how well each does and to verify the copy isn't hypey, unbelievable or a scam. Article after article on long sales copy state studies have indicated they work and there are proven results. Yet, no statistics can be found, although several companies have tested various campaigns and have reported that long sales copy comes out ahead. However, some visitors do prefer a short sales letter.

Sales 101: Handling The Angry Customer
Several years ago, my brother, Jim, a stellar salesman, was attempting to set an appointment with a longtime out-of-state customer. His expertise includes sales, marketing, self-improvement and general business topics. He faxed him, he e-mailed him, he left messages, he even mailed him letters, but to no avail. Wow! How many of us could have handled it that way. Could you keep your composure while being assailed from all directions? How did Jim succeed? He simply did the following.

Losing the Big-One: Salvaging Lost Accounts
One thing that separates a good salesperson from a great salesperson is the ability to become a backup vendor. As a speaker, advisor, and entertainer, Garrison has worked with some of the world's most effective corporate leaders and salespeople, from multi-billion dollar manufacturers to top New York Stock Exchange wire houses. Then sell to the other companies and get testimonial letters from them. Calling your potential customer stupid is not an effective sales tactic. Invite the client to company events and parties.

Are You a Cultivator or a Harvester?
Harvesters are the great sales people of the world. Direct selling tends to be the activity that actually closes sales. For example send out a predetermined number of letters each week to prospective customers you have not met and that may not yet be aware of your product or service. That is why in large corporations you will find both a marketing function and a sales function. Rather than trying to sell, use the initial meeting as an opportunity to really learn about the prospects, their problems and their needs.

Quotations Tell... Proposals Sell!
Offer names and phone numbers in this section or include copies of testimonial letters at the back of your proposal. Tell them how good your Guarantees and After Sales service is and how fast your service technicians will respond. Your Guarantees, After-Sales Service and Testimonials. Every sales professional always has a dozen appropriate third party references ready to go. Don't leave your Guarantees and After- Sales Service to the small print in the document.

How to Build Sales With Extended Benefits
His specialty are long copy sales letters and websites. Consumable products translate into repeat sales. Therefore, an extended warranty in this case would be a repeat customer program. This could involve a flat discount rate on all purchases made at a particular store during a certain timeframe. Bookstores sell avid reader membership programs.

Youve Got a Great Business, but Nobody Cares!
He has lectured on the subjects of marketing and online advertising and has authored guides to sales, account management, global business development and marketing strategy. They are the product of a great customer experience, including sales, marketing and customer support efforts. Here is a list of elements for a successful referral marketing campaign. Finding that they could not work directly with one another, they decided to try linking their networks together to create further opportunities. This one-on-one meeting was the result of a past meeting where the two people were introduced.

The "Write" Way to More Sales
Sales letters riddled with errors, advertising copy that is boring, and media announcements that ramble on for pages send the message that you're careless, uncreative, and possibly incapable of delivering quality service. Before you know it, your customers will be unable to resist your written messages, and your sales figures will soar. You'll catch more errors when you look at the individual elements of your document instead of focusing on the overall content. By treating each sentence as a stand alone unit rather than as part of a flowing document, your brain will perk up and not be anticipating the next memorized line. But do you have a good grammar guide? Anyone who produces written documents can quickly improve his or her writing simply by referring to a grammar guide for writing tips.

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