Selling Is Not A Dirty Word / Sales Monster

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Everything Follows the Pitch
Build the product with the pitch in mindKnowing the pitch allows you to make much better decisions when developing the product. Each of these constituents thinks about your pitch slightly differently and for good reasons.

Tips for Increasing Your Profits with Gift Certificates
Here's the information your gift certificates should have on them. Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems.

My Competitor Has a Better Product
The topic of this issue's article is a response to a question submitted by one of my newsletter readers.

Selling Strategy - 5 Ways To Success
4) Desire - This is where the art of selling lives. 3) Conviction - They have to be convinced in order to buy.

Top Seven Ways to Write An Order-Pulling Sales Letter
Without a sales letter for your potential customers you leave them bored, non-inspired, and without enough information to make that decision to buy. They may have already decided to buy before coming to your sales letter, so offer a "Buy Now" button near the top of the sales letter.

Gatekeepers
Here are two stories of how I got business from gatekeepers. I've probably gotten approximately $500,000 in business as a result of the word or deed of gatekeepers.

Restaurant Pressure Washing
Many pressure washing companies try to stay away from the restaurant pressure washing business, while other specialize in it. When discussing pressure washing with a Restaurant Manager, they need to know that you specialize in steam cleaning of restaurants.

Losing the Big-One: Salvaging Lost Accounts
Next, find out exactly why you lost the deal. Treat the lost customer well enough, and they'll start to imagine how good you'd treat them if you really had their business.

Five Things More Important to Buyers than WHAT Youre Selling - I
More important than WHAT you provide, is HOW you provide it. Selling isn't an opportunity to manipulate the potential buyer to do what the seller wants, rather than providing the buyer what they want.

Tapping The Potential Of Your Customers
Ever wonder why some of your customers never buy again, that product with the problem might be the reason. One of the things we have discussed in a number of our articles is to get feedback from your customers.

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Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

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