Leveraging Yourself Up To Executives When Selling / Sales Monster

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The Prejudging Predicament
There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects.

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
"Article after article on long sales copy state studies have indicated they work and there are proven results. Obviously, long copy works harder to entice readers to scroll below the fold for more information.

Diverting the Flow of Customers to Your Business
Start working on diverting more of the customer income stream into your business today. The business that offers consistent, friendly service attracts lifetime customers.

Exporting to Europe: Not the Challenges You Think
If you plan to do sell your product or service in Europe the problems you encounter may not be the ones you expect. It's important to do your research - not only on a country's business structures but also on its general culture and history.

Store Owners - Five Ideas to Increase Sales
Small store owners can be divided into those that care about in-store signage and those that don't. During the two week period there were in-store displays of French and German wines.

Don't Waste My Time!
Don't waste your time trying to close them. What is particularly interesting about these situations is that many time wasters don't set out to be that way.

Selling Skills - How to Handle the Dreaded Question Whats The Price?
When confronted with a question about the price you must be prepared to drop your defences and make sure your answer will really help the client. "Even though we usually charge by the hour, the total price will depend on how much of the work we do, and how much you can do with your staff.

Do You Want to Know the 8 Tips to Selling More Products?
They will begin to think you know more about them than they do. You want your knowledge of the product to be almost second nature.

Selling: an art of a skill?
Selling is as much an art as it is a skill. In the business of speaking I think of Tom Peters who is one of the biggest management gurus of our time.

Aikido and The Art of Cold Calling
That's why this old-school cold calling approach triggers theresistance and negative energy that prospects immediately throwyour way. Unlock The Game and the philosophy behind Aikido have manysimilarities.

Leveraging Yourself Up To Executives When Selling

The fastest way to get a decision made is to speak directly with the decision-maker, right? OK, so you knew that. Often times, the decision-makers are not easy to get to. There are dozens of salespeople who would love to pitch to the CEO, President, VP, or Department Directors if given the chance. And the purpose of middle management is to filter communication to executives, and oversee the execution of plans and policies so that the executives don't have to.

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